Our leaders have extensive experience and knowledge in the pharmaceutical industry. Their managerial and entrepreneurial skills had brought success to the business. Their learnings from the journeys they had taken made them more adept at developing the enterprise. Furthermore, their engagements in multinational pharmaceutical companies in the country had enriched their core competencies in performing their respective functions in the organization, thus, bringing success to Delex Pharma International, Inc (DPI). Meet the core leaders behind the impressive breakthrough of our company.
He was able to institute a deserving pharmaceutical company in more than three decades of developing his craft in the healthcare industry. Let us recommence the paths that brought him to be the CEO and Chairman of the Board of Delex Pharma International Incorporated.
In 1989, Mr. Oroceo took pride in embracing the roles and responsibilities of a Hospital Sales Representative in Abbott Laboratories. It is one of the longest-standing global healthcare companies in innovative research and product manufacturing. After fifteen years of proving as a dedicated Sales Representative and District Sales Manager, he was promoted as the Product Manager from 2004 to 2008. The chance of exploring another pharmaceutical company had come his way after his 19 years of stint with Abbott. Therefore, the now-CEO leaped to becoming the Marketing Manager of Hospira Philippines. Following his managerial term was another opportunity of growth and development for Mr. Oroceo. He continued to broaden his horizon in the administrative realm as the General Manager of Globo Asiatico Enterprises from 2009 to 2010. Globo Asiatico is one of the leading health care distribution providers nationwide, which was the mother company of Delex for three years.
With his proven leadership and expertise in business development, he reached the peak of the Executive ladder in the pharmaceutical industry. It has led to the founding of DPII in 2009, which he is now bravely and confidently heading. Simultaneously, he is the Chairman of the Board of DLX Holdings, Inc. and JMN Brothers Pharma Limited, Inc.
This year, he has proudly obtained a spot in the category of Global Filipino Executive of the Year, granted by SMART Communications. The criteria for excellence, which Mr. Ruyter exhibited include management achievement, financial contribution, recognitions, pioneering social achievements, and social commitment.
Preliminary to his successful path was his college diploma in Bachelor of Science Degree in Medical Technology. He graduated in 1985 from Central Philippine University and later on became a Registered Medical Technologist. To support the booming business of Delex Pharma, he completed his Master’s Degree in Business Administration at Ateneo De Manila Graduate School of Business in 2017. Moreover, he is currently a Fellow (FICD) of the Institute of Corporate Directors.
Now, he is proudly administering the board of leadership of the company while strategically working on the continuous success of the organization.
Behind the flourishing marketing department of the company is a woman who has been recognized by CMO Asia with the PHILIPPINES WOMEN LEADERS Award 2019 and PIONEERING WOMAN LEADER 2020! Backing these awards are her attainments before becoming the VP for Marketing of Delex Pharma.
Her engagement in the field of pharmaceutical commenced in 2004. She worked as a Professional Health Representative in Abbott Laboratories Philippines from 2004 to 2006. After contributing success to Abbott for two years, she found a new home of career growth at Hospira Philippines. She was then among the pioneers of the later company in 2006. With her dedication and competence, she advanced to become a District Sales Manager in 2008. In 2009, she became the number one District Sales Manager of Hospira Philippines. Ms. Monasterio did not fail in outwitting the challenges of her job. Instead, she has done an exemplary performance in leading the company’s sales record.
Subsequently, she was entrusted by Delex Pharma management as National Sales Manager. In 2013, she was promoted as the Sales and Marketing Manager. Surprisingly, it was during her time when the company attained the highest growth in sales and market share. Indeed, this was a big leap for the organization. Ms. Monasterio continually strengthened and maximized the opportunities for the corporate brand through several digital platforms. It includes the launching of the ICU Forum community, which reinforces knowledge among intensivists and physicians. As technology advancement is a necessity, she has initiated a series of webinars for the ICU Forum. Along with this, she has implemented the remote or online detailing initiatives between the company’s Medical Representatives and healthcare providers. Ms. Monasterio has also headed the launching of the Mobile Dosage Calculator App. She is currently strengthening the digital platforms of the company by leveraging its social marketing strategy. Moreover, she never ceased in boosting the CSR programs of Delex Pharma.
With the achievements she fulfilled from her previous experiences, she became the VP for Marketing of Delex Pharma International Inc. At once, she is the President of DLX Holdings, Inc., and the Vice-President of JMN Brothers Pharma Limited Inc.
Before reaching her career paths, she graduated as a Cum Laude at the Universidad de Sta. Isabel in 2002. She earned a degree in Bachelor of Science majoring in Marketing and Management. Furthermore, she is completing her thesis for a Master’s Degree in Business Administration at San Beda University Graduate School, Philippines.
Strengthening the pillars of the day-to-day supply and distribution operations of the company is Mr. Noel Omandam. He is an experienced and accomplished leader tantamount to the VPs for the Distribution of similar industries. He has previously surpassed different career challenges before gaining his current position.
It was in the year 1980 when his employment started. He was assigned to the Manufacturing, Quality Assurance, and Production Planning & Inventory Control of Abbott Laboratories Philippines. After seventeen years, he obtained his notable breakthrough in sales as a Hospital Sales Representative under the Hospital Care Division in 1997. Because of his proven contributions to the company, he was promoted as District Sales Manager handling Mindanao from 2001 to 2004. As he merits excellence and passion at work, he received a Presidential Club award in 2002. In the succeeding years, Mr. Omandam became the District Sales Manager of Hospira Philippines after staying with Abbott for more than two decades. He was then one of the pioneers in the company as he handled the sales force of the Visayas and Mindanao area. He had never stopped in proving his competencies. Thus, he earned the High Flyer’s Club Award in 2007. In the following year, he took charge of the Medical Devices business of Hospira in Manila.
After several years of gaining experience in the healthcare industry, he decided to join Delex Pharma International Inc. in 2010. He worked as the District Sales Manager. Subsequently, he secured the spot of becoming the National Sales Manager as he continually contributed success to the company. Eventually, he became the VP for Distribution at the same the Corporate Secretary and a Board Member of DPII. He is also the President of JMN Brothers Pharma Limited, Inc. and the Treasurer of DLX Holdings, Inc.
But before landing in the different professions, he graduated with a Bachelor of Science Degree in Chemical Engineering at the University of San Jose Recoletos in 1980. Currently, he is completing his thesis for a Master's Degree in Business Administration at San Beda University Graduate School, Philippines. Moreover, he is currently a graduate (GICD) of the Institute of Corporate Directors.
Mr. Moraleda is currently the Assistant Vice President for Sales of Delex Pharma. He is capable of leading the company’s Sales department to go beyond the profit or market share goals. Part of his responsibility is the execution of plausible strategies and effective budget management in achieving the growth target. He also effectively manage the business financial collections of the organization.
Before reaching his current profession, he has started to amplify his career at Abbott Laboratories Philippines for twenty-one (21) years. He took full responsibility for performing his obligations as a Production Engineer. After two (2) years of exhibiting his expertise, Mr. Moraleda has made a bold move in his career, as he has delved into becoming a Medical Sales Representative. He has bagged the Top Presidential Award during his stint in the Sales department. Mr. Tony was then promoted as a Sales Specialist following his impressive breakthrough as a Sales Representative. He realized that his career shift was the right decision towards a greater opportunity.
Succeeding his outstanding milestone at Abbot, Mr. Tony was able to climb the corporate ladder. He has managed the different departments in the company, ranging from Sales, Trade Sales, SalesForce Effectiveness (SFE), and Supply Chain to Distribution. With his proven competencies, he has been assigned as a District Sales Manager, and eventually became the Regional Sales Manager. He has never ceased in contributing success to the organization. Thus, he has taken another remarkable stint in becoming a National Sales Manager and Sales and Supply Chain Director. He also extended his experience handling international distributions in Guam, Saipan, and American Samoa.
In 2013, Mr. Moraleda left Abbott and found a new opportunity at Advanced Nutritional Technologies (ANTECH) Inc. It is among the pharmaceutical companies in the country specializing in developing and distributing specialty pediatric healthcare products. He has assumed positions as a National Sales Manager and Supply Chain & Trade Director.
Six years later, he joined Delex Pharma as a National Sales Manager. With his evident capabilities in administering the Sales Department, he has been promoted to one of the highest ranks in the company — Assistant Vice President for Sales!
Furthermore, Mr. Moraleda graduated from Adamson University with a degree of Bachelor of Science in Chemical Engineering.
Mr. Diego is an experienced Information Technology manager. He delivers effectively and efficiently the computer system operations within the limits of requirements, specifications, costs, and timelines. Furthermore, he has extensive knowledge in the realm of Information Technology applications ranging from database analysis to the data integration process. Along with this, he heads the supervision, implementation, and maintenance of the company’s computing needs.
Before he became the organization’s I.T manager, he worked as an I.T officer at Terramedic Inc. in 2004, which is also a Pharmaceutical company. After gaining a year of work experience as an I.T officer, he worked as a Management Information System officer in IPCA, an Indian manufacturing company.
In 2002, Mr. Diego graduated from Far Eastern University-East Asia College of Information Technology, Manila. He gained a diploma of Bachelor of Science in Computer Information Systems, majoring in Network Engineering. He is currently taking up his Master’s Degree in Business Administration at San Beda University Graduate School, Philippines.
With her notable experience in the field of accounting, she can develop cohesive plans and strategies for the long-term financial goals of the company. Also, the investment activities of the organization rely on her expertise and direction. She ensures the proper management of the company’s funds, which includes cash flow forecasting and investment activities. Let us have a run-own on her career highlights.
She has developed a remarkable portfolio in more than 20 years in the field of accounting that includes fifteen (15) years in the food industry with Golden Donuts, Inc. Back then, she was a Credit and Collection Supervisor from 1998 to 2000. After two successful years, she gained promotion as an Assistant General Accounting Manager from 2000 until 2011. She provides financial statements and analysis to the Board of Directors.
Following her successful work experiences, she joined Delex Pharma in 2011 and became the Finance Manager of the company. She is currently the Corporate Secretary and; Board Member of DLX Holdings, Inc. and JMN Brothers Pharma Limited, Inc. Part of her remarkable contribution to the company’s business processes is the initiation of Systems Applications and Products (SAP). The system is currently being used as the Enterprise Resource Planning (ERP) of Delex Pharma. Ms. Matienzo has also maximized the use of internet banking to its stakeholders, as it is critical in the payment process. She is currently working with one of its partner banks for the implementation of a contactless collection system.
Moreover, Ms. Matienzo was able to implement various policies to strengthen the internal control system of the company. She has administered it in collaboration with Isla Lipana & Co. (a member of PWC Network), as the external auditor of the organization. Likewise, she ensures that the financial statements of the company adhere to the strictest protocols imposed by the various government authorities. Through this deed, she embodies one of the values of the company — INTEGRITY!
Ms. Matienzo graduated with a Bachelor of Science Degree in Accountancy at the University of the East, Manila, in 1994. She was a University Scholar back then. Further, Ms. Matienzo finished her Master’s Degree in Business Administration with distinction at San Beda University Graduate School in 2019.
Tin as she is fondly called by her peers brings to Delex Pharma a collective work experience in the fields of Sales Promotions, Business Development, and Trade Management for both human pharma and the animal industry.
Tin’s extensive knowledge of the pharmaceutical industry started in 1992 as a Promotional Service Representative of Natrapharm Philippines Inc. for 6 years. Because of her consistent yearly quota-busting sales performances, she was promoted as the Senior PSR. But all these feats had to be put to an end with a decision to move out of the company and concentrate on building a family for 4 years. Indeed, it had yielded the best years of her family life.
In 2002, an opportunity came to revive her lost calling in sales. Sandoz Philippines Corporation provided the needed ambience for Tin to continue her drive of excellence in the next 8 years until 2010. From being a Medical Representative in 2002, she advanced to a managerial ladder as a District Manager for Trade in 2007. In both positions handled, Tin had showcased her passion by consistently exceeding expectations. Thus, she gained recognition of being a District Manager of the Year in 2009.
In 2010, she was sought after by Pfizer Parke Davis as a District Manager in charge of Medical and Trade which, unfortunately, the company folded up after only 14 months of operations.
At this point, Tin re-applied to Sandoz Philippines Corporation and assumed the position of a Direct Sales and Marketing Manager with an added function of business development for partnership with MNC’s and national companies that lasted for more than 3 years until 2015.
For the succeeding 2 years, Tin had transferred to Alkem Laboratories Corporation. She was appointed as the Business Development Manager, which she forged partnerships with Unilab, The Generics Pharmacy, and Generika among others.
Later on, Tin’s career stints continue at Camber Pharmaceuticals Inc., where she became the National Sales and Business Development Manager. She likewise was responsible for all government tenders in terms of bid processes and awards. She also managed the ARV team for both the sales and marketing aspects of the company.
Her exposure in the field of Animal Health started when she joined the company of Zoetis Philippines Incorporated as a Trade Channel Manager. She expanded her career horizon and transformed her ability to dealings with the human pharma segment, handling dealers/sub-dealers of swine and poultry products. A total turn-around on perspective and know-how had once again added new accomplishments worth sharing for Tin.
Currently, Tin is the Business Development Manager of Delex Pharma. She brings focus on developing growth strategies and plans to expand the product portfolios of the company. Moreover, Tin has in-depth knowledge of researching new product opportunities while negotiating with new business partners. She believes that her unswerving service and experiences will pave the way to new heights in terms of new businesses.
Ms Flores, as the HR manager effectively and efficiently administers the compliance of Delex Pharma with the regulatory requirements and decisions made by the Board of Directors. Before delving into her recent accomplishments, let us have a quick recap on her career journey.
She started her career with the Security Agency in 2004. It was an eight-year of extensive experience where she developed and discovered different facets of human resources. In 2012, she worked as an HR Generalist at Globis Inc., a distributor of large format printers. After a year, she found a new home of opportunity at Moldex Realty Inc. as an Employee Relations Officer. She was an active company representative of the People’s Management Association of the Philippines (PMAP) and a member of the Tripartite Industrial Peace Council, Quezon City branch.
Currently, she is the Human Resource & Administrative Manager (HRAD) of Delex Pharma International, Inc. Her engagement with the company made her develop strategic human resource initiatives that amplify leadership, motivation, and encouragement among the employees. Ms. Flores took part in the administration of the “Level Up” program through the Delex Assessment Center (DAC). The platform is an apprenticeship-based sales and training program that provides career opportunities for the field force. It enables the concerned employees to achieve a higher level of responsibilities and leadership roles in the company.
As Delex Pharma has long recognized the significance of competence, Ms. Flores has initiated a partnership between DPI and San Beda University for off-site classes. It provides competitive MBA programs among the managers and high potential employees of the company. She also responsibly takes charge of coordinating the master classes of the Sales Specialists, Managers, and Management team to the program mentor.
Moreover, she has simplified and improved the human resources management of the company through its Human Resource Information System. The platform allows comprehensive online transactions of the existing company protocols such as leave, overtime, and official business applications. It also enables the employees to have convenient online access to their records and company updates.
To provide advancement on best HR practices, she has joined the Willis Towers Watsons Survey, which is a premier employee survey platform. It permits Delex Pharma to have access to the latest compensation and benefits programs. Simultaneously, Ms. Flores strives in helping strengthen the existing Corporate Citizenship programs of the company towards nation-building.
Moreover, she is currently developing analysis in achieving efficiency and productivity among employees. It is through the Organizational Development programs with the company’s consultant, Mr. Michael Angelo Lobrin.
Ms. Flores earned a Bachelor of Science Degree in Psychology from St. Joseph’s College in 2004 and is a registered Psychometrician. She is currently completing her thesis at San Beda University Graduate School with a Master’s Degree in Business Administration.
Mr. Coching serves as the SHIELD (Spiritual Holistic Integrated Empowered Leaders of Delex) Director of DPI. He is responsible for the planning, development and delivery of comprehensive, multi-faith spiritual care services of the company. He does the development of effective working relationships within the organization while supporting and understanding the spiritual needs of the employees.
Mr. Coching was a corporate coach to several leading hospitals and private businesses in the country. These are Resorts World Manila, Mercury Drug (Head Office Branches), Asian Development Bank, to name a few. Meanwhile, he is the current Treasurer of JMN Brothers Pharma Limited Inc.
He was a graduate of Bachelor of Science in Architecture at the University of Mindanao in 1988. He completed his Masters of Theology at the School of Theology, SVD Tagaytay in 1997, and Masters of Development Communication at the University of the Philippines in 2004.